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The watch built for high performers and young entrepreneurs.
The Alpha Collection · Series I
Only 50 per variant
Inspired by Swiss design
From the founder
The first line is where you are now. The second is the life on your vision board, five years out, maybe ten.
Almost nobody crosses. They wait for the rain to stop, for the fear to pass, for the perfect moment that was never coming. They stay comfortable on the first line for most of their life and call it timing.
The PHI State is the refusal to do that. It is the space where you are constantly pulling yourself toward the life you actually want, on the good days and the ones where you do not feel like it.
Time does not wait for you. It marches on. It does not care how you feel, what you do or who you are. Nobody drifts to the second line. You either spend today closing the distance or you spend it widening it.
If that resonates, you have found your watch.
The Alpha Collection · Series I
One movement, one eight-sided case, three temperaments. Nothing separates them but character, so take the one you would still reach for in ten years.
Onyx carries a long history on fine watch dials, chosen for the way it gives back nothing. Here it is the whole watch: a blacked out case over an open movement, so the only thing catching the light is the mechanism itself. The quietest of the three, and the one that belongs under a cuff at dinner or across a table you came to win.
50 pieces
ante meridiem, post meridiem. The Latin for midday, and the hour it was built for. Steel on Milanese mesh throws daylight back rather than absorbing it, so this is the one that gets noticed across a room at noon. Wear it every day and let it do the talking.
50 pieces
An ember is what is still burning. Not the blaze, not the ash, the part that has not finished. Rose gold runs warm against an open dial, and warmth reads as confidence after dark. Made for the evening, the occasion, and the room you walked in to be remembered in.
50 pieces